SPA Setup At Your Hotel

If your hotel is situated in a busy, urban area then extend your spa services to people off the street. People who live and work in the area may enjoy taking advantage of a membership to your spa or even a day pass. Consider also offering discount packages to employees of the hotel as well. All this extra traffic can help compensate for days when not many of the hotel guests are taking advantage of the spa. If you are in a more isolated area where you just have your customers and your employees in the vicinity, then consider opening up spa services to employees when they are not on duty. Make sure that your hotel spa is a part of your hotel. This way you can offer regular hotel customers special rewards like a discounted massage. Also, if certain repeat hotel visitors are also repeat spa customers, you can also reward them for that too. Integrating the spa into the hotel loyalty program also means your spa management team has better access to guest data which will help create more specific marketing strategies to draw more guests in. Most hotel guests are travelling as a family so they will be more likely to indulge in a spa treatment if there are kid-friendly activities or services as well. Have someone on staff who can give kid manicures or massages and create a space inside the spa where kids can hang out and do quiet activities while mom or dad give themselves a little treat.